As noted in an earlier blogpost (see Writing with Style), writing with impact requires excellence in the areas of structure, style and engagement. This series focuses on improving your writing style as painlessly as possible – but it’s a good idea to keep in mind that good writing is not always completely painless; it often involves the selection, examination, dismissal, replacement, repositioning and deletion of what could amount to hundreds, if not thousands, of innocent words. It can take hours of writing and rewriting to get it all just perfect. And even then it’s possible someone else might be able to find ways to improve the text. We give it our best shot, though, and having organized our information well, (see my series on structuring your writing for maximum impact), we can then segue into the fascinating area of writing with style. That means focusing on: